Employer Branding Show-and-Tell Ep. 4: Building Credibility in an Employer Branding Role

What enables employer branding to go from wishful thinking to a key contributor to business objectives? Talk to most employer brand leaders and they’ll say that a lack of credibility, especially with senior leaders, is the number one reason these initiatives never become a reality. It’s the reason that employer branding isn’t a line item in the corporate budget, why teams aren’t built out, and why ideas stay in people’s heads. Anthony Jones, Director of Talent Brand and Employee Experience at Rockwell Automation, has built an employer brand that grabs the attention and respect of those at the top. And on this episode of Employer Branding Show-and-Tell, he’s going to let us in on: What to do if you’re a team of one and where to start? How to build an EB team. How to deliver on business objectives. How do you approach ideas? And how to determine if a creative idea actually makes sense? How and what do you report back to leadership? How do you determine what matters? How do you sell employer branding internally? What to do when your company goes through a digital transformation. Whether you lead a global team or operate as a team of one, this is for you.