EPISODE · Sep 25, 2025 · 11 MIN
Employer Branding. Talent is today’s ultimate competitive advantage. L'Oréal. HubSpot. Atlassian. Schneider Electric.
from Marketing and Strategy Unlocked · host Nicolas Kfuri
Talent chooses companies as carefully as customers choose brands.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how leading companies like HubSpot, L’Oréal, Atlassian, and Schneider Electric build employer brands that attract top talent and retain high performers.Learn a step-by-step framework to define your Employee Value Proposition, align it with your customer brand, activate employees as ambassadors, and measure success.Next up: Customer Lifetime Value — how to calculate, grow, and use it to drive strategic decisions.
What this episode covers
Talent chooses companies as carefully as customers choose brands.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how leading companies like HubSpot, L’Oréal, Atlassian, and Schneider Electric build employer brands that attract top talent and retain high performers.Learn a step-by-step framework to define your Employee Value Proposition, align it with your customer brand, activate employees as ambassadors, and measure success.Next up: Customer Lifetime Value — how to calculate, grow, and use it to drive strategic decisions.
NOW PLAYING
Employer Branding. Talent is today’s ultimate competitive advantage. L'Oréal. HubSpot. Atlassian. Schneider Electric.
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.