Employer Branding. Talent is today’s ultimate competitive advantage. L'Oréal. HubSpot. Atlassian. Schneider Electric.

Talent chooses companies as carefully as customers choose brands.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri explores how leading companies like HubSpot, L’Oréal, Atlassian, and Schneider Electric build employer brands that attract top talent and retain high performers.Learn a step-by-step framework to define your Employee Value Proposition, align it with your customer brand, activate employees as ambassadors, and measure success.Next up: Customer Lifetime Value — how to calculate, grow, and use it to drive strategic decisions.