Employer vs Employee Branding: Why You Need Both With Danielle Guzman From Mercer

80% of job applicants look up the social media profiles of current staff when applying or even considering a position (Capitalize). Do they show what it's like to work for your company?Join Tribal Impact's Sarah Goodall who'll be talking to Danielle Guzman, Global Head of Social Media for Mercer, about employer vs employee branding and why your business needs to invest in building both together. We'll be covering:Employer and employee brand: How are they connected?Can social media be used for talent retention?Fostering relationships across internal employer teamsBuilding trust and engaging your employees