Employer vs Employee Branding: Why You Need Both With Danielle Guzman From Mercer
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "Employer vs Employee Branding: Why You Need Both With Danielle Guzman From Mercer" was published on November 16, 2022 and runs 55 minutes.
November 16, 2022 ·55m · B2B Social Growth: Presented By Tribal Impact
Summary
80% of job applicants look up the social media profiles of current staff when applying or even considering a position (Capitalize). Do they show what it's like to work for your company? Join Tribal Impact's Sarah Goodall who'll be talking to Danielle Guzman, Global Head of Social Media for Mercer, about employer vs employee branding and why your business needs to invest in building both together. We'll be covering: Employer and employee brand: How are they connected?Can social media b...
Episode Description
80% of job applicants look up the social media profiles of current staff when applying or even considering a position (Capitalize).
Do they show what it's like to work for your company?
Join Tribal Impact's Sarah Goodall who'll be talking to Danielle Guzman, Global Head of Social Media for Mercer, about employer vs employee branding and why your business needs to invest in building both together. We'll be covering:
- Employer and employee brand: How are they connected?
- Can social media be used for talent retention?
- Fostering relationships across internal employer teams
- Building trust and engaging your employees