EMPOWER AND LISTEN TO YOUR PEOPLE | With George White and Todd Rodden | The Business Spotlight

Meet George White, CEO of the C.M. Paula Company, a highly diversified holding company of businesses in very unique segments including greeting cards, metal stamping, automation systems and healing stones.George shares how his own diverse leadership background positioned him well to lead this growing organization. He shares a great example of how they invested in new equipment & processes that allowed and older, established business to move into new lines of business and expand their markets.  Yes, you can diversify an old business!He also shares how building a strong management team and positive culture are essential for growing such diverse business lines.  They also are committed to doing "good work" as they are the first solar powered firm in the city of Mason, promote sustainable packaging and offer time off for employee volunteer work.His keys to success:Empower: hire good people and let them do the workListen to your peopleMake sure you talk and really listen to your customersLearn more about C.M. Paula on their website:https://cmpaula.com/Connect with George:    / george-white-ceo  🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website:https://www.businessspotlightseries.com#business #advice #podcast #businessowner #businesstips #growth #businessgrowth #businesslesson #businessessentials #howtostartabusiness #businessstrategy #businesspodcast #motivation #thebusinessspotlight #success  This channel covers everything from business management and mindset for business to ideas for a business and starting a new business. Learn how to start promoting business, understand any business, and explore marketing strategies for business. Discover the importance of marketing features, networking for business, and investing in your own business. Gain valuable knowledge for business and practical insights to help you succeed.