Empowered Selling, Episode 5 - Doreen Pernel

In this latest episode, I had the pleasure of chatting with Doreen Pernel, CSO at Scaleway, a trailblazing European cloud and AI solutions provider. With a stellar background at Bloomberg, Facebook, and Dataiku , Doreen shares her insights on transforming organisations, building high-performance teams, and embracing innovation. Highlights of our conversation include: The power of relationship-building in sales—trust is your true superpower. How a culture of enablement and coaching drives scalability and talent retention. Creative strategies for outbound sales engagement—surprise touches, video outreach, and team challenges. The role of AI in automating mundane tasks and freeing up sales teams to focus on strategic in-person interactions. The importance of daring to take risks—asking for forgiveness, not permission—and seizing growth opportunities. Doreen’s growth-mindset, authenticity, and adaptability make her a truly inspiring leader. Her advice? - Be bold, stay curious, and never be afraid to "ask for forgiveness"—the most successful often do. Enjoy!