Empowering Adult Learners in Higher Education - A Conversation with Cheryl Temple

In the latest episode of the Education Marketing Leader podcast, I spoke with Cheryl Temple, Director of Communications & Financial Aid at Stark College & Seminary.Cheryl shared her strategies for reaching non-traditional students and managing marketing on a tight budget.Here's what you'll learn from the episode:Serving Non-Traditional StudentsDiscover how Stark attracts and supports a diverse age range of students, with an average age of 40.Learn about the unique challenges and solutions in serving an underserved educational area in South Texas.Effective Marketing StrategiesMaking Students the Hero: Understand how highlighting student success stories can inspire prospective students and build trust.Local Partnerships: Learn how partnering with local organizations helps Stark effectively reach its target demographic and build genuine community relationships.Flexible and Affordable EducationFind out how Stark offers high-flex courses that allow students to choose between in-person, online, or video classes on a weekly basis.Leveraging Technology and TrendsSee how Stark uses AI to automate communication and streamline processes, benefiting both staff and students.Get insights into the importance of flexible programming in meeting the needs of busy adult learners.Overcoming Marketing ChallengesGain tips on maximizing resources with cost-effective tools like Canva and CapCut for content creation.Hear Cheryl's advice on making the best use of available technology, even if it's just a smartphone camera.Tune in to this episode for a deep dive into how Stark College & Seminary effectively markets to non-traditional students and manages to make a significant impact with limited resources.Connect with Cheryl Temple on LinkedIn for more insights into her work.Listen now and enhance your higher-ed marketing strategies!Until next time! ✌️