Empowering Change through Coffee Fruit with Vanessa Murillo of I Am Grounded

"This actually has a lot of potential to be a social enterprise that is for the planet, for people, but also is a delicious product and actually can provide a functional benefit for the consumer." — Vanessa Murillo, I Am Grounded In this episode Vanessa Murillo of Coralus Venture I Am Grounded joins Activator Connie Henson to talk about starting the business, her background in a family of coffee entrepreneurs, and the importance of listening to customers to shape future product innovations. They also discuss: The coffee fruit, the bean, and the problems I Am Grounded is solving Her “roller coaster” journey as an entrepreneur, from hand making and distributing bars to cafes and grocery stores How her background in marketing and advertising helped grow the business from the ground up The advantages of being a small startup and having the ability to be nimble Launching the company amidst challenges brought on by the global pandemic What it’s like being part of the Coralus community of support We invite you to join us as an Activator. Take action and engage with Vanessa and I Am Grounded on Instagram, LinkedIn, and Facebook. Connect with Connie on LinkedIn. Don’t miss an episode! Subscribe to the Ripples of Radical Generosity Podcast.