Empowering Communications with Jaci Clement

Send us Fan MailIn this episode of "Time To Press Pause," Ellen Williams, CEO of The Salient Strategist, interviews Jaci Clement, the CEO and Executive Director of the Fair Media Council. Jaci, a highly influential media scholar and award-winning podcast host, discusses the vital role of news in society and the responsibility of media professionals and leaders in shaping narratives. During the pandemic, Jaci noticed that much news reporting left audiences feeling powerless and fearful. She emphasizes the importance of presenting news in a way that empowers people rather than sensationalizing it. Jaci explains that it’s not just the media's role but also the responsibility of the interviewees—such as leaders and experts—to communicate in an empowering and informative manner. She advocates for a shift in how messages are delivered, focusing on clear, concise, and positive communication. This approach, she believes, can help audiences feel more hopeful and in control. Jaci also shares her journey of reevaluating her communication style, both personally and professionally, to ensure her messages are purposeful and impactful. She highlights the significance of social media in modern communication, urging leaders to use these platforms effectively to build their brand and connect with their audience. Ellen agrees, emphasizing the importance of aligning intentions with actions in communication. The discussion concludes with Jaci encouraging leaders to take a step back, evaluate their communication strategies, and ensure they are fostering a positive and empowering narrative. She underscores the evolving nature of social media and its potential to shape public perception and influence. The episode offers valuable insights into responsible and impactful communication in today's media landscape.