Empowering Data-Driven Decisions with Meritrust Credit Union's Growth Strategy Leaders

In this episode, we sit down with Emily Stewart, Director of Digital Marketing and Data Analytics, and Leah Webb, Growth Analytics Manager, from Meritrust Credit Union. We explore their fascinating journeys into the field of data, starting from modest beginnings to becoming leaders in their roles. Emily and Leah share invaluable insights into the significance of problem-solving, maintaining strong vendor relationships, and cultivating a data-driven culture within their organization. We also discuss major digital transformation projects, like their custom CRM system and the creation of an engagement member metric. Tune in to get inspired by how data can drive both success and innovation in financial institutions.00:00 Introduction and Excitement for the Interview01:09 Meet the Guests: Emily Stewart and Leah Webb02:26 Emily's Journey into Data Analytics05:29 Leah's Path to Growth Analytics07:39 Learning and Growing in Data Analytics13:24 Challenges and Strategies in Digital Transformation25:19 Building a Data-Driven Culture34:49 Creating an Engaged Member Metric39:31 Advice for Aspiring Data Analysts44:09 ConclusionReach out to us by sending an e-mail to [email protected] is brought to you by InfoFluency and Bondfire Strategy.