The B2B landing page strategy every paid media team needs -- with Tas Bober

If your CPL is climbing, the fix probably isn't more budget or more campaigns—it's better destination pages.  In this episode, you'll learn the B2B landing page strategy every paid media team needs to turn clicks into qualified pipeline instead of wasted traffic. Val Riley sits down with B2B landing page expert Tas Bober, Founder of The Scroll Lab, to break down her "Core Four" framework designed to support how modern B2B buyers actually make decisions. Discover why buyers rarely convert in a single step, how sending paid traffic to a homepage kills momentum, and why managing dozens of hyper-specific landing pages drains resources without improving results. Tas explains how to earn the conversion with clarity and credibility first, then guide buyers toward the right next step—whether that's exploring use cases, evaluating comparisons, reviewing pricing, or booking a demo. Watch the episode on YouTube. Download Tas' Core Four toolkit: https://bit.ly/4s6UfRo Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Tas Bober: LinkedIn // The Scroll Lab • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website