Empowering Founders & Flipping the Fundraising Script with Marcial Gonzalez Fraga

We sat down with Marcial González Fraga, Founder of Oss, to explore how startup founders can raise capital on their own terms.From launching Mercado Libre’s fintech lending arm to co-founding a startup and leading 100+ investments at Latitud Ventures, Marcial has seen every side of the fundraising table. Now, as a self-described “fundraising sherpa,” he helps founders flip the power dynamic and run their raise with confidence and control.In this episode, we discuss:How to think like a VC when fundraisingWhy even the best founders need a coachHow to keep leverage in your hands during a raiseMarcial’s contrarian takes on follow-on capital and investor alignmentWhat it means to build a company and a life with purposeYou can find show notes, deep dives, and other great content in our newsletter 👉 www.lafronterapodcast.comIntro and outro music is Me Quema by The Berger / Sanchez Project.