Empowering Franchisees with The SWAG™ Success Formula, with April Porter

This week on Finding Certainty, headliner host, Patrick Laing, has a compelling conversation with April Porter, a former prosecuting attorney and judge, and the owner of the growing franchise service and support organization, Ask April Porter. April has been recognized as a top influencer in the Global Franchising Industry and hosts the #1 Franchisee Podcast on Apple - The Infinite Franchisee Show. Her long career of defending the vulnerable and fighting for underdogs has prepared her well for her current role of empowering franchise owners to find Sanity, Wealth, and Gratitude (SWAG) in their businesses and personal lives. While the American Association of Franchisees and Dealers (AAFD) and other organizations largely support the franchisors, Ask April Porter is focused on helping the franchisees themselves succeed in the business side of their operation. The conversation highlights the challenge that franchisees face in areas such as marketing, sales, accounting, lead generation, branding, and SEO, and the need for systems and tools to support them. The importance of collaboration and finding new approaches, technologies, tools, and relationships is emphasized as it contributes to the franchisees' growth and success. In addition, Patrick and April discuss her upcoming SWAG conference, to be held in St. Louis, Missouri on April 18-21, 2023. Those interested in attending can visit https://www.askaprilporter.com/conference-0 for details and tickets. To learn more about Ask April Porter go to https://www.askaprilporter.com. Finding Certainty is a weekly live talk show/podcast hosted by award-winning business leader, U.S. Army veteran, and nationally syndicated host, Patrick Laing. Each episode empowers entrepreneurs, nonprofits, and creators to thrive (not just survive) by sharing insights, strategies, and stories that foster clarity and collaboration. If you're ready to learn, grow, and build greater certainty in your own life and business, you're in the right place. It’s worth the effort. Welcome to the show. Listen to Finding Certainty: www.certaintylive.comVisit Patrick's corp. website: https://www.certaintyteam.comFollow Patrick on LinkedIn: https://www.linkedin.com/in/patricklaingCheck out Patrick's Vidme social media platform at www.certaintysocial.comDownload Certainty Management's free Cash Back App at www.certaintycash.com