Empowering Patients through Digital Platforms in Clinical Trials with Sasha Sinclair

In today's episode, Sasha Sinclair discusses the current challenges and emerging solutions shaping the future of patient recruitment and engagement in clinical trials. Sasha has a comprehensive background in clinical operations that allows her to share an informed perspective about how digital strategies and improved education can transform the landscape of clinical research, making it more accessible and inclusive for patients everywhere. She talks about the problem of patients not having access to trials and how to approach it, the new patient recruitment strategies she's excited about, and how the patient's journey affects the decisions made along the way.   Topics Discussed: (00:00:00) Introduction  (00:00:56) Sasha’s background and her current role  (00:02:38) Why patient recruitment is such a struggle currently  (00:03:59) The ceiling on the percentage of providers that could feasibly do research and why it's limited  (00:04:50) How to crack the problem of patients not having access  (00:06:27) What an informal exchange of knowledge is and how it works for the patient  (00:08:13) How Power's platform plugs into the broader ecosystem  (00:10:39) What modern patient recruitment means to Sasha  (00:12:19) The core components Sasha looks for in a modern patient recruitment strategy  (00:14:56) New strategies and approaches Sasha is excited about in patient recruitment strategies  (00:16:54) Piecing together tools for recruitment strategies  (00:20:06) How to think about the incremental investment to be made in recruitment  (00:23:06) The proactive versus reactive approach at the beginning of studies  (00:24:50) Understanding the patient journey and the decisions that get made as a result  (00:26:18) How to think about patient self-advocacy as a sponsor running trials  (00:27:15) How a comprehensive effort from all stakeholders could change the game in research  Links:  Sasha Sinclair