Empowering Small Businesses with Expert PR Strategies: An Interview with Holly Mitton of Little Bird Boston

In this episode of the Small Business Podcast Series, host Jason interviews Holly Mitton, owner of Little Bird Boston Marketing and PR. Holly shares insights into her 13-year journey in PR, focusing on startups and small to mid-sized businesses. She discusses how she differentiates her services by offering high-level expertise at a more accessible price point. Holly talks about the evolving PR industry, the importance of affiliate programs, and her passion for helping small businesses gain recognition through earned media. The episode concludes with a lightning round, giving listeners a glimpse into Holly's personality and her approach to client relationships. 00:00 Introduction to the Small Business Podcast 00:24 Meet Holly Mitton: PR Specialist 01:33 The Journey of Little Bird Boston 03:14 Differentiating in the PR Industry 05:13 Keys to Success and Client Relationships 06:52 Exciting Projects and Client Stories 09:09 Evolving PR Industry Trends 11:14 Lightning Round: Fun and Personal Insights 13:32 How to Connect with Holly Mitton 14:06 Conclusion and Farewell