Empowering Teams for Engagement: Prof. Venkatesh Shankar’s Research-Backed Strategies

Let’s extend a warm welcome to Prof. Venkatesh Shankar as he joins us on our podcast. Prof. Venkatesh Shankar is the Harold M. Brierley Endowed Professor of Marketing and Academic Director, The Brierley Institute of Customer Engagement, Cox School of Business, Southern Methodist University. He is also the Chair of Marketing Accountability Standards Board Advisory Council. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile Marketing, and Artificial Intelligence. Prof. Shankar has a Ph.D. in marketing from the Northwestern University - Kellogg School of Management and has corporate experience in the areas of marketing and international business development. He has worked in diverse countries. Recognized as an American Marketing Association Fellow and among the top 1% of marketing scientists globally, he brings expertise in customer engagement, digital business, marketing strategy, and retailing. He has been a visiting faculty at Stanford University, MIT Sloan School of Management, INSEAD, Singapore Management University, SDA Bocconi, Chinese European International Business School, and the Indian School of Business. He is co-editor of the Handbook of Marketing Strategy and the author of Shopper Marketing. He has served as a Research Fellow of Northwestern University’s Retail Analytics Council. In this episode, Prof. Venkatesh Shankar shares profound insights from his research on “Creating a Customer-Centric Culture: Empowering Teams to Drive Engagement.” This topic delves into the significance of cultivating a customer-centric culture within organizations to enhance customer satisfaction and loyalty. It highlights the role of empowering teams by providing them with the tools, training, and autonomy needed to prioritize customer needs effectively. By fostering collaboration, encouraging innovation, and aligning goals with customer expectations, organizations can create meaningful engagement and long-lasting relationships with their customers. The focus is on actionable strategies, such as leveraging customer feedback, promoting accountability, and embedding customer-first principles into every aspect of the business. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Prof. Venkatesh Shankar has graciously permitted us to share his groundbreaking research, “Creating a Customer-Centric Culture: Empowering Teams to Drive Engagement,” on the Business Talk Podcast Channel. Stay tuned for an inspiring episode filled with actionable insights! The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.