Empowering the Next Generation of Fitness Professionals w/ Gini Grimsley

Today’s guest is Gini Grimsley - Gini is the Director of Fitness Product for VASA Fitness. She is known for creating cutting-edge programming and introducing approachable, results-driven fitness concepts. She enjoys any opportunity to empower the next generation of fitness professionals and is passionate about furthering their education and expertise to provide opportunities for development and career advancement. Today's conversation spans everything from the common strengths and weaknesses of new fitness professionals, how to build a brand, how to build teams, and how VASA balances aggressive growth in the gym industry while raising the bar on personal training services for their members.Follow Gini @gdotperiodFollow David @dr.davidskolnik.dptFollow the Show @essential.strength.podcastToday's Partner:GetPPSC - a ground breaking educational platform for Health & Fitness professionals worldwide, offering the Pain Free Performance Certification Course. This course will teach you how to train SMARTER, train HARDER and stay HEALTHIER.For 10% off any in-person course, go to www.getppsc.com/events and use the code essential at checkout.Your Action Plan for the week:This weeks Action Plan is specifically for the health and fitness professionals out there - I want you take a pulse check on your approach with clients and patients. Specifically, I want you to check on your approachability. If you’ve been in the game for a while, have you become excessively calloused by the number of clients who don’t follow through on their goals? If you’re newer to the profession, are you trying so hard to sound knowledgeable that you’re losing the human connection? And if you’re somewhere in between, are you effectively balancing results-driven interventions with empowering communication and energy? I know that I need to more committed to effective communication, especially with my remote clients - that’s my big focus this week. I hope you find this exercise insightful and motivating…And until next week, I wish you STRENGTH and GOOD HEALTH.Want more content? Follow Dr. David on Instagram: @dr.davidskolnik.dpt