Empowering through Brand Photography with Jocelyn Espejo

In this episode of The Orlando Podcast, Host Tyler Gibson has a chat with Branding Photographer Jocelyn Espejo. The talented entrepreneur talks about her experience and learnings in her 11 years of pursuing the craft. She first tackled family photography, capturing weddings and events. However, her real passion lies in Branding Photography. Her business today aims to help people find their confidence on camera. Jo also opens up about how her spouse and children heavily affected her career. She talks about how becoming a full time business owner and photographer has allowed her to have more time with her family. Host Tyler Gibson and Jocelyn Espejo talk about the “Fake it til you make it” mindset. They chat about the importance of having a positive mindset in achieving success. Mentioned in the episode is Girl, Wash your Face by Rachel Hollis. (https://www.goodreads.com/en/book/show/35542451-girl-wash-your-face) Here’s how to reach Jocelyn Espejo: Website: https://jocelynespejo.com/Instagram: @BrandingbyJoFacebook: https://www.facebook.com/brandingbyjo00:58 Helping entrepreneur show up in their businessWhy is it that you do what you do01:21 Jocelyn Espejoo’s Set Process02:56 How Jo evolved her business04:35 How Jo’s side hustle became her business06:10 The moment Jo committed to her business full time07:18 The transition from a Side hustle to a Full time Business08:57 Being in the Service Business10:27 The fear of starting out a business10:27 The fear of failure11:01 Am I even good enough?12:38 Listening to the inner voices encouraging you and finding a tribe15:09 The pieces that made a difference17:18 The power of believing yourself17:53 Reading to help yourself18:34 Fake it till you make it19:35 Jo’s favorite clients 21:17 When the side hustle transitioned to full time26:17 The adjustment period27:41 The most common misconception of having a business30:06 Find more about Jo31:34 Words of wisdom from Jo