Empowering utility customers with demand flexibility [partner content]

As data centers, factories, and electrification push growth to unprecedented heights, customers are looking for greater control over their energy use. But the traditional one-size-fits-all approach falls short for customers wanting to know which energy choices will benefit them most, and how those choices will impact their bills. In this third episode of Bidgely’s four-part series, Stephen Lacey talks with Kirby Brinlee, director of customer experience at Oklahoma Gas & Electric, and Abhay Gupta, CEO at Bidgely. Through their partnership with Bidgely, OG&E learned something surprising about their variable peak pricing program: Customers were shifting their energy use to the wrong hours. Personalized messages and recommendations proved a win-win for the utility and their customers. Flexibility programs became more reliable resources for grid planners, and customers learned how to keep their costs low.  Kirby and Abhay discuss how load growth is reshaping the utility-customer relationship, why personalization matters, and how AI is helping OG&E give more power to customers. OG&E’s experience reveals how AI can unlock more sophisticated demand flexibility by finding the right customers, accurately measuring energy usage, and building stronger customer relationships.  This is a partner episode, brought to you by ⁠Bidgely⁠. This is the third episode in our series with Bidgely exploring how utilities are deploying purpose-built AI to solve their most pressing challenges. Tune in to the other episodes: How APS dove headfirst into AI Turning customer data into grid intelligence