Empowering Voices: Indie Authors Discuss Self-Publishing

At MahoganyBooks' Black Books Matter Festival, moderator Nikesha Elise Williams, author of The Seven Daughters of Dupree, speaks with indie authors T.L. Price and Sundiata Ramin about why they chose self-publishing and how it requires running a business. Price, an attorney and mother of three, began writing urban romantasy and paranormal romance to increase representation of Black men in fantasy and to publish quickly without a traditional gatekeeper; she stresses treating writing like a job with set hours, budgeting, professional covers, multiple editors, and learning the industry. Ramin, author of a Chuck Brown biography and a Go-Go Museum curator, describes using his bookstore, design, and marketing background to produce a high-quality book, meet a tight timeline, and distribute through major channels. Both discuss building audiences, using social media, and connecting with Black readers, while audience Q&A covers tips for young writers, marketing poetry, research and worldbuilding, and finding mentorship through author networks. Takeaways: Self-publishing necessitates a professional approach; authors must treat their craft as a business and set dedicated work hours. Indie authors have the opportunity to represent marginalized voices in genres traditionally dominated by other demographics, fostering greater inclusivity. Building a loyal fan base is crucial; authors often find that their readership extends beyond initial expectations, reaching global audiences. Effective marketing strategies, including professional editing, eye-catching covers, and budget management, are essential for indie authors to achieve success in the competitive literary marketplace.