Empowering Women & Elevating Brands: Asha Kharga, Chief Customer & Brand Officer of Mahindra Group | TBCY

Welcome to another inspiring episode of "The Brand Called You" featuring Asha Kharga, the Chief Customer & Brand Officer of the Mahindra Group and a notable leader in branding and customer experience. In this episode, host Ashutosh Garg delves deep into Asha Kharga's extraordinary career journey, her insights on corporate branding, and her significant contributions to women's empowerment through the "Kaabil" platform. Join us as we explore: The mission and impact of Mahindra’s "Kaabil" platform aimed at skilling and job placement for women. The strategic principles behind Mahindra’s core philosophy, "RISE." Insights into Mahindra's innovations like electric vehicles and digital products. The essence of maintaining a customer-centric organization and the importance of internal communication. Asha Kharga's journey from advertising to her pivotal role at Mahindra and her influential work with the FICCI Committee for Women Empowerment.