Empowering Women Through Convenience

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Pauline Koningsveld and Sarah Litt, co-founders of Livi Beauty, to discuss their journey of creating an innovative at-home gel manicure system. Here’s a glimpse of what you’ll learn: The inspiration behind Livi Beauty and its unique features How Pauline and Sarah transitioned from idea to product development The challenges and successes of launching a DTC brand Insights into their go-to-market strategy and target audience The importance of customer feedback and retention strategies How Livi Beauty empowers women by saving time and providing convenience The role of founder-led content in building brand authenticity Lessons learned from customer interactions and surprising feedback The impact of being featured on Good Morning America Future plans for Livi Beauty, including sustainability and product improvements Sponsor for this episode: Struggling with tariffs? Unsure about upcoming changes? Let’s talk! With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. ✅ Defer tariffs until orders ship (no upfront costs) ✅ Free up working capital for growth ✅ Sell smarter - turn inventory into cash faster Stop letting tariffs tie up your cash - sell smarter with Portless. Schedule a risk assessment and leverage tariff deferment today.