Empowering Youth Through Basketball: Mark Schuurman, Co-Founder of NGO 3X3 Unites

In this episode of The Brand Called You, host Frits Bussemaker sits down with Mark Schuurman, Co-Founder of NGO 3x3 Unites and co-founder of Guts, to dive into the world of 3x3 basketball and its power to unite communities and empower youth. Marc shares his inspiring journey from grassroots development in Dutch basketball to building a sustainable impact through 3x3 Unites. Discover how basketball is changing lives, creating jobs, and offering new opportunities for young people across the Netherlands.Learn about the ethos and growth of 3x3 basketball, the bumps along the road, and the story behind the Netherlands' Olympic gold in Paris! Marc also discusses the organization's focus on life skills development and how success is measured in terms of sustainable impact and community growth.