EMR Strategy, Consulting, and Career Pivots with MedSys Co-Founder Mark Embry

Electronic medical records (EMRs) have moved from a back-office upgrade to a frontline determinant of care quality, clinician burnout, and hospital economics. With U.S. hospitals often spending tens to hundreds of millions—sometimes exceeding $100 million—on EMR implementations, the stakes have never been higher for getting both the technology and the human adoption right. As healthcare continues shifting toward interoperability, outpatient care, and data-driven decision-making, the conversation around EMRs is no longer technical—it’s strategic.So what does it really take to build a business in the EMR space—and more importantly, how do you know when it’s time to walk away from it?Welcome to I Don’t Care, hosted by Dr. Kevin Stevenson. In the latest episode, Dr. Stevenson sits down with Mark Embry, partner and co-founder of MedSys Group, to unpack decades of experience in healthcare technology consulting, the evolution of EMR implementation, and the personal side of exiting a company after 30 years.Top insights from the talk…How EMR consulting evolved from niche staffing to mission-critical healthcare transformation work: What started as staffing has become strategic work shaping how health systems operate.Why user adoption—not just technology—is the biggest determinant of EMR success: Without workflow change and clinician buy-in, even the best systems fall short.What founders should consider when transitioning out of a business they’ve built from scratch: A strong exit balances financial outcomes with team, culture, and timing.Mark Embry is the co-founder and EVP of Client Relationships at MedSys Group, where he has spent nearly three decades leading EMR advisory, implementation, and healthcare IT consulting services for providers across the U.S. He played a key role in building the company from its origins as Genesys Group into a nationally recognized firm supporting major initiatives, including federal EHR modernization projects with the DOD and VA. With over 20 years in IT consulting, Embry specializes in strategic partnerships, healthcare technology transformation, and scaling consulting organizations to deliver high-impact client outcomes.