EMRs, Membership Models, and the Real Problem with Reimbursement

from PT Pintcast - Physical Therapy · host Jimmy McKay, PT, DPT | Physical Therapy Podcast

This episode features one of the most raw, real, and insightful convos we’ve had on the future of physical therapy.Jimmy sits down with Dave Kittle and Tony Maritato to cover everything clinic owners need to hear right now:Why PTs are still trapped in outdated reimbursement modelsHow to build a cash-based membership that actually worksSliding into DMs to recruit A+ hiresEMRs that suck (and why they still do)The real problem with AI in healthcareWhy some PT leaders still won’t talk about what matters mostIf you’ve ever yelled at your EMR, questioned your payer mix, or thought about quitting insurance cold turkey — this one’s for you.

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This episode was published on January 20, 2026.

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