EMT #33 with Chris Dunn and Dana Esposito - Beyond the Booth: 30 Years of Lessons in Event Design & Strategy

In the latest episode of Event Marketer’s Toolbox Live, Chris Dunn sits down with Dana Esposito to share insights from her 30+ years in exhibit design and event strategy. Dana dives into the lessons she’s learned, career transitions, and the practical strategies that help professionals grow, engage, and make an impact in the events industry.Whether you’re a designer, marketer, or event professional, this episode is packed with actionable advice and inspiration for taking your career and events to the next level.What You’ll Learn in This EpisodeCareer Evolution & Transition Learn how Dana expanded her career beyond exhibit design into broader roles in event strategy and leadership. She shares advice for anyone looking to move into new roles or take on bigger responsibilities.Insights from Conventions & Shows Dana shares key takeaways from recent conventions, highlighting trends, innovations, and best practices that professionals can apply to their own events.Employee Engagement Discover why it’s essential to get your team out to events, how to overcome obstacles, and the benefits this brings to knowledge, connections, and company growth.Industry Involvement & Presenting Beyond Your Role Dana explains how participating in industry organizations and presenting on topics outside your expertise can expand influence and credibility.Practical Advice for Event Professionals From career growth to team development, Dana offers insights that are immediately applicable to event strategy, team management, and personal development.Key Quotes from Dana Esposito“Don’t be afraid to move beyond your role. The skills you’ve built can open doors in unexpected areas of events and marketing.”“Seeing trends in-person at shows can completely change how you think about your own event strategies.”“Getting your team out to events is not just for fun—it’s critical for their growth and the company’s success.”“Sometimes the most impactful presentations are the ones that are outside your core expertise.”Dana Esposito’s experience shows that career growth, employee engagement, and industry involvement go hand-in-hand. Whether you’re starting in events or leading a team, her insights provide practical tips for making a real impact in your career and your company. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!