[EN] From La Redoute CEO to reinventing textile dye – Philippe Berlan (CEO of Ever Dye)

For this episode, Antonin Léonard sat down with Philippe Berlan, CEO of Everdye.Philippe spent 25 years in the fashion industry, leading iconic French brands like Petit Bateau and La Redoute, where he orchestrated a remarkable turnaround through a management buyout.Today, he's joined Everdye, a deeptech startup founded by Amira Erokh, to tackle one of fashion's biggest blind spots: textile dyeing.Textile dyeing alone is responsible for 52% of the fashion industry's carbon impact and 20% of global water pollution. Yet while the industry focused on organic cotton and fiber recycling, nobody was fixing the dye.Everdye's patented green chemistry technology enables dyeing at room temperature, reducing energy consumption by 8x, greenhouse gas emissions by 61-89%, and water pollution by over 90%.In this conversation, we explore:→ Why textile dyeing is fashion's hidden carbon problem→ How a PhD discovery by accident led to a breakthrough in green chemistry→ What it takes to leave a corporate career and join a 20-person startup at 55→ The difference between running a 2,000-person company and a startup (the boat metaphor)→ How to build a complementary relationship with a technical founder when you're not the inventor→ Why Everdye could become the "Intel Inside" of sustainable fashionTo learn more: asterionventures.comHosted on Ausha. See ausha.co/privacy-policy for more information.