[EN] Tyler Brûlé (Monocle, Winkreative) | Survivor, visionary, and design obsessive [REPLAY]

What this episode covers

👉 Mon sponsor du mois | Squarespace Tester Gratuitement📧 Ma newsletter | S'abonner🖥️ Ma chaîne YouTube | S'abonner— Thank you to Tyler Brûlé for stopping by TheBoldWay! Tyler is a living legend in journalism and media entrepreneurship. Founder of Wallpaper magazine and then the Monocle empire, he has succeeded in creating an independent, elegant, global, and deeply human media outlet — all outside of passing trends. In this episode, he shares his extraordinary journey: from his beginnings in Canada to settling in Zurich, including a life-changing attack in Afghanistan. He opens up about his vision of leadership, his relationship with risk, his beliefs about social media, and invites us into his unique aesthetic world. A rare, deep, and inspiring conversation — with one of the most influential (and discreet) figures in global media. In this episode, we discuss: - Tyler’s journey: from journalist to media entrepreneur (Wallpaper, then Monocle)- The importance of aesthetics and consistency in every detail of a brand- A bold and independent media vision: rejecting reliance on Instagram, investing in print and radio- Branding through real-life and physical experiences (cafés, bookstores, events)- Leadership through example, physical presence, and company culture- The impact of a traumatic life experience (Afghanistan) on his perception of risk- His vision of progress: daily discipline, continuous improvement, and constant curiosityTimeline 00:00 — Introduction & interview setting: Zurich, Monocle HQ03:24 — Tyler’s background: Canadian origins, American dream, calling as a journalist07:06 — Overview of his two business pillars: Winkreative and Monocle09:04 — Defining boldness and courage in business15:18 — Risky beginnings of Wallpaper and Monocle, defying the digital status quo20:43 — Criticism of social media, Instagram, and the value of direct audience connection30:51 — The Monocle aesthetic: inspirations, attention to detail, obsession with comfort38:12 — The art of networking: hospitality, Japanese rituals, attention to small gestures49:09 — Leading by example, closeness with teams, hosting events with readers59:24 — Long-term vision: a global media brand in print and audio, idea transmission, social role1:13:56 — If he had to do it again: thoughts on education and career path1:14:12 — Failures, learnings, and key career decisions1:17:00 — Building an independent media brand in the face of industry giants1:20:30 — How Monocle acts as a catalyst for change in cities1:23:00 — How Monocle influences urban policy and decision-makers1:26:00 — The editorial choices Monocle makes (or doesn’t make)1:29:00 — The moral responsibility of independent media1:31:30 — Closing thoughts References Magazines & Media: - Monocle: An international magazine covering lifestyle, culture, and business, founded by Tyler Brûlé- Le Point: A French weekly news and debate magazine- City Magazine: An urban lifestyle magazine- Der Spiegel: A German news magazine- Dow Jones: Media and financial information company, owner of The Wall Street Journal- Vogue France: French edition of the fashion magazine Vogue- Les Echos: A French newspaper focused on business and economics- NZZ (Neue Zürcher Zeitung): A German-language Swiss newspaper, considered a reference publication- Le Monde: One of France’s most respected newspapers- The New York Times: One of the most influential newspapers in the U.S.- Financial Times: A British newspaper specializing in business and economics- The Economist: An international weekly publication focused on current affairs and business- The Wall Street Journal: A U.S. business and financial newspaperCompanies & Brands: - BBC Studios: The commercial arm of the British Broadcasting Corporation, producing and distributing content- Monocle Café: A café linked to the Monocle brand, founded by Tyler Brûlé- Loro Piana: Italian luxury clothing and accessories brand- Brunello Cucinelli: Another Italian luxury fashion house- Dassault Média: A French media companyPeople & Collaborators: - Andrew Tuck: Editor-in-chief of Monocle magazine- Ben Smith: CEO of Air France-KLM- Emma Tucker: Editor-in-chief of The Wall Street Journal- Maurice Lévy: French businessman, former chairman of Publicis Groupe, a global communications and advertising groupVous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire ou [email protected] Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia. Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.