Enable Great Marketing With Revenue Clarity
Episode 23 of the Breaking BizDev podcast, hosted by John Tyreman & Mark Wainwright, titled "Enable Great Marketing With Revenue Clarity" was published on July 8, 2024 and runs 27 minutes.
July 8, 2024 ·27m · Breaking BizDev
Summary
Your revenue projections are your firm's crystal ball. If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work. In this episode, John and Mark break it all down: How marketing can make both a short- and long-term pipeline impactHow marketing's goal should be different for active, passive, and future buyersHow niche specialization can lead to higher marginsHow revenue projections can i...
Episode Description
Your revenue projections are your firm's crystal ball.
If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work.
In this episode, John and Mark break it all down:
- How marketing can make both a short- and long-term pipeline impact
- How marketing's goal should be different for active, passive, and future buyers
- How niche specialization can lead to higher margins
- How revenue projections can impact recruiting and resource allocation
- The concept of splitting the funnel into vertical segments
- Why you should over-invest in marketing for new or emerging verticals
Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7
Similar Episodes
Apr 5, 2026 ·63m
Apr 1, 2026 ·59m