Enchantment: Interview with Guy Kawasaki

A few weeks ago, I was sent a review copy of Guy Kawasaki’s book, Enchantment: The Art of Changing Hearts, Minds, and Actions. Last week following various via bits of email correspondence and travel coincidences, I was able to meet Guy in London to ask him about the book and that is the topic of the podcast. In our discussion, we talk about being enchanting, what it takes to create enchantment, the book writing process and find out what change Guy really wants to create enchantment around. I agree wholeheartedly with Guy when he states in the book that learning how to create real and meaningful relationships with your customers is the key competitive skill that will set you and your business apart in the coming years. Enchantment is a how-to book and also a manifesto for creating real change. It's like a 21st century version of Dale Carnegie's 'How to Win Friends and Influence People'. In the book Guy explains how Enchantment comes about and shows us in very practical ways how to achieve it by thinking more about yourself, how we develop relationships with those around us and how we use various technology tools to tackle big problems.