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ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3 episode artwork

Jan 7, 2026 32 min

ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3

from Business Wars

It’s 2019 and plant-based meats are on fire. But they’re also under fire. Supporters of the beef industry start a food fight with the plant-based meat industry. It kicks off on Super Bowl Sunday, with an aggressive TV ad. But Pat Brown’s Impossible Foods fights back with an ad of its own. Meanwhile, Ethan Brown pushes Beyond Meat to grow at all costs. As debts mount, Ethan tries to get the king of burgers, McDonald’s, to bite on a new plant-based patty. And, as the heat turns up at both companies due to pandemic-induced demand for their products, some employees get queasy about their company’s founders. Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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ENCORE: Beyond Meat vs Impossible Burger | Beefing Up, Chowing Down | 3

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This episode is 32 minutes long.

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This episode was published on January 7, 2026.

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