EPISODE · Dec 9, 2024 · 27 MIN
Encore: Is founder fame an asset or a liability?
from Round Table China · host China Plus
Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to [email protected] (21:42)! On the show: Heyang, Steve Hatherly & Yushun
What this episode covers
Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to [email protected] (21:42)! On the show: Heyang, Steve Hatherly & Yushun
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Encore: Is founder fame an asset or a liability?
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