ENCORE: The Beginners Guide To Launching A Course Affiliate Program episode artwork

EPISODE · Jul 10, 2025 · 22 MIN

ENCORE: The Beginners Guide To Launching A Course Affiliate Program

from Selling the Couch

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!You’ll Learn:My explanation of the basics of an affiliate program and how it works5 things successful creators told me to think about:Start with a small group of beta testers and get their valuable feedback. (I’m starting with a group of four people.)Establish your affiliate’s tax status from the start. (You’ll need to fill out the proper forms.)Set up auto payouts and refunds. (Take advantage of systems that make these processes easier. We use Kartra.)Think of your course as a way to build a “microphone” for your student, their message, and their social media/email marketing. (This makes it easier to bring in affiliate income.)Consider the 80/20 principle. The top 80-90% of your sales will come from the top 20% of your affiliates. (Ask, “What can I create to fuel the top 20% of my affiliates?”)Resources:Interested in becoming part of our affiliate program? Learn more!Want to launch your online course?Please check out our free 7-Day Course Creator Starter Kit for Therapists at https://sellingthecouch.com/coursekit.If you are a seasoned therapist who wants to move from clinical to online course income, we have a specific mastermind for you. We meet together to build, grow, and scale our online courses. You can learn more at https://sellingthecouch.com/mastermind.Mentioned in this episode:Try Alma!Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

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ENCORE: The Beginners Guide To Launching A Course Affiliate Program

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This episode was published on July 10, 2025.

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Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose...

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