Encore: Travel advisors, what’s your elevator pitch? (feat. Jackie Friedman)

Trade Secrets is on a winter break but will return with new episodes in early 2026. For now, enjoy some old favorites. Welcome to season five of Trade Secrets. In this episode, hosts Emma Weissmann and Jamie Biesiada welcome Nexion Travel Group president Jackie Friedman on the show to talk about the value of travel advisors. They discuss the modern history of the profession and the evolution from “agent” to “advisor,” then answer listener questions about standing out from the crowd, how advisors can sell their own value and what makes a good elevator pitch. This episode was sponsored by the Globus family of brands.  Further resources Nexion Travel Group on the web Reach out to Jackie Friedman via email Mentioned in this episode: Erica Carr’s bookitbox Travel Christine Potthoff’s travel beCAUSE Courtnie Nichols’ client gifting strategy Need advice? Call our hotline and leave a message: 201-902-2098 Email us: [email protected]   Theme song: Sock Hop by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4387-sock-hop License: https://filmmusic.io/standard-license   See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.