End of All Music: Starting a Record Store in the Age of Digital Music in Oxford, Mississippi | David Swider

Just over 5 years ago, David Swider was lamenting with a friend about how they wished there was a good record store in their hometown of Oxford, Mississippi. Finally, they asked themselves, "Why don't we do it?".  This simple idea led to the creation of the independent record store The End of All Music. Now, 5 years later, the business is stronger than ever and David is working his dream job. This week on Small Business War Stories, we sit down with David to talk about how he has managed to make an independent record store not only succeed but thrive.