Endo With Big Jim & Austin

In this episode of MiCannaCast, we sit down with Austin and Big Jim from Endo for a behind-the-scenes look at one of Michigan’s fastest-growing cannabis brands.From caregiver roots to multi-location retail expansion, the conversation explores how Endo built a loyal following through culture, community, and high-potency flower — including the viral 41.7% THC strain that sparked major industry buzz. We dive into product innovation, terpene-driven genetics, retail strategy, pricing pressures, consumer trends, and the realities of running a cannabis business in today’s competitive market. Whether you’re a consumer, budtender, entrepreneur, or industry insider, this episode delivers real insight into what it takes to build a modern cannabis brand from the ground up. 🌿 WHAT YOU’LL LEARN✔ How Endo grew from caregiver roots to multiple stores✔ The real story behind the 41.7% THC Frogurt strain✔ Why THC numbers don’t equal quality✔ Creative infused products like enhancer brushes✔ Current strain trends (gas, candy gas, funk)✔ Retail expansion challenges in Michigan✔ Sales and networking advice for cannabis professionals✔ How branding and culture drive long-term success⏱️ TIMESTAMPS (≈ ~1:05 EPISODE)00:00 — Intro & Guest WelcomeHosts introduce Austin and Big Jim from Endo.01:40 — Big Jim’s Path Into the Cannabis IndustryTransport work, brokering, and joining Endo during the Frogurt hype.04:30 — How Endo Started & Early GrowthFounded in 2021, flagship Adrian store, caregiver roots.07:00 — Team Culture & Company RolesFriendship, trust, and the “culture & vibes” philosophy.10:00 — Retail Expansion Across MichiganHoughton Lake, Ypsilanti, Mount Pleasant, and future plans.13:30 — Product Line OverviewFlower, carts, cured resin, rosin rocks, enhancer brushes.17:30 — Infused Products & Consumption InnovationHow enhancer brushes change the smoking experience.20:30 — Hash Bash Cup Entries & Competition StrategyShangri-La Runtz, Black Cherry Gelato, and new releases.24:00 — The 41.7% THC StoryTesting controversy, terpene balance, and consumer reaction.29:00 — THC vs Terpenes DebateWhy potency alone doesn’t define quality.32:30 — Flagship Strains & Fan FavoritesSherb Tang, Death by Boof, Gelato Cake, and staples.36:30 — Cultivation Practices & Caregiver BackgroundCoco grows, LED lighting, phenotype hunting.40:30 — Rosin Market & Future ProductsPotential collaborations and premium offerings.44:00 — Flavor Trends & Consumer PreferencesGas, candy gas, funky strains dominating demand.47:30 — Pricing Pressures & Market EconomicsWhy some product categories have dropped in price.50:30 — Packaging & TransparencyTerpene data, lineage info, and branding importance.53:30 — Retail Strategy & DistributionWhere Endo products are available and supply challenges.56:30 — Sales & Networking AdviceConfidence, relationship building, industry etiquette.59:30 — Events & Community PresenceTrade shows, competitions, and brand visibility.1:01:30 — Team Shout-Outs & CultureRecognizing staff and partners behind the brand.1:03:30 — Final Thoughts & Where to Find EndoSocial media, locations, closing remarks.1:05:00 — OutroMiCannaCast sign-off.