Enduring Brands with Cammie Dunaway

How do you create a brand that stands the test of time? In this episode of North Star Leaders, Lindsay Pedersen sits down with Cammie Dunaway, CMO of Duolingo and Yahoo, among other Hall of Fame companies, to discuss what it really takes to build a lasting brand. They dive into the key moments of Cammie’s career and the lessons she’s learned, from navigating career phases to understanding the critical role CEOs play in shaping their company’s brand. Plus, they talk about why long-term brand value is crucial for businesses looking to thrive beyond short-term performance metrics. Career Phases: Cammie breaks down the three stages of a career—learning, earning, and returning—and how each phase impacts professional decisions. The CEO’s Role in Branding: Cammie discusses why CEOs need to own the brand, ensuring that every decision reflects the company’s core values. Building Long-Term Brand Value: The conversation highlights why brands need consistency, not just performance marketing, to build lasting customer loyalty. Changing Investor Priorities: Investors are shifting focus, recognizing that building a strong brand is key to long-term business success, beyond just short-term growth. Balancing Work and Joy: Cammie reflects on how her husband’s perspective on her happiness at work influenced her career choices and the importance of finding joy in what you do. Resources: Cammie Dunaway on LinkedIn Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest!