Energy

Lisa O'Neill says your energy introduces you before you do. Col says people buy your energy before they buy your services. Last night, The Fink Tank went to Lisa's ENERGY book launch in Melbourne and sat with an enraptured crowd as Lisa held court for 90 minutes. As funny as Taylor Tomlinson, as charismatic as Angelina Jolie, as flamboyant as Elton John and as approachable as Graham Norton, Lisa epitomises the efficacy of the ideas in her new book Energy. She really does shift the energy of a room when she enters it. She really does shift your energy when you're in her presence. And you really do want to buy whatever she's selling whenever she offers it! If you're running a business and wondering how to get more sales, think carefully about the energy transaction... no-one buys your services without buying your energy first.