Energy Affordability on the Brink: How Utilities Can Bridge Equity Gaps (S3:E3)

Energy affordability isn’t just a headline—it’s a daily reality for millions of households. In this episode of Just Power Host Carolyn Parrs welcomes back Ben Nathan, Director of Affordability and Equity at E Source, to unpack the latest challenges utilities and communities are facing as federal funding shifts and energy bills climb. They dive into new research on the customer journey through energy assistance programs, where awareness gaps and access barriers are leaving too many behind. Together, they explore what utilities can do now to pivot toward equity, strengthen community trust, and design future-ready efficiency programs that actually meet people where they are.Key InsightsEnergy affordability is worsening, especially for low- to moderate-income households as federal funding declines.Utilities are grappling with rising rates, disconnections, and the pressure to balance affordability with clean energy goals.Many customers aren’t aware of assistance programs, and those who are face stigma, confusion, and barriers to access.Strong community engagement and two-way communication are critical to building trust and delivering equitable service.Future energy efficiency and assistance programs must be simpler, more inclusive, and easier for customers to navigate.About Ben NathanWebsite: https://www.esource.com/E Source Report: The Low-and Moderate-Income Customer Energy Assistance Journey: https://online.fliphtml5.com/exlwh/zwfn/#p=12About Carolyn ParrsCarolyn Parrs is the CEO of Mind Over Markets, a branding and messaging firm that helps sustainable businesses and energy organizations communicate with clarity and power. Learn more at:Website: https://mindovermarkets.com/Facebook: https://www.facebook.com/mindovermarketsLinkedIn: https://www.linkedin.com/in/carolynparrs/About Just Power PodcastJust Power is about the human side of the clean energy transition. The podcast focuses on grid modernization, energy affordability, and community engagement — featuring leaders from utilities, policy, technology, and frontline communities navigating the real-world impacts of energy infrastructure change.🔔 Never Miss an Update! Subscribe NowYouTube Channel: https://www.youtube.com/@TheJustPowerPodcast?sub_confirmation=1💖 Spread the LoveLike, comment, and share this episode with a friend, policy maker, or energy provider who needs to hear this.YouTubeFacebookInstagramNew Mexico State University MicrolearningMind Over MarketsLinkedIn