Energy Drinks & Sports Drinks Are On 🔥 | SPINS x J. Schall Consulting | CPG Industry Trends

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! As we close out another exciting quarter within the functional CPG space, it only seemed right that I ask my good friend and Market Insights Director at SPINS, Scott Dicker, to join me again. Instead of doing another broad-stroke Active Nutrition “State of the Union” type content piece, we decided to dive deep into one…or I guess two categories that have been on fire lately and are also personal favorites. If you haven’t guessed by now…we are talking energy drinks and sports drinks. In our conversation, we cover everything from recent categorical scan data trends to how the fall in beer consumption could be impacting energy drink growth rates…plus the evolution and democratization of these beverage categories. We also explore if energy drinks (or the broader energy everything concept) has now become a “must have” and not a “nice to have” consumer purchase decision. These are just some of the fascinating topics we chatted about in this episode... FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠⁠⁠⁠ MEDIUM - ⁠⁠⁠⁠https://www.medium.com/@joshuaschall