Enfin savoir pourquoi vous perdez vos deals : questions à poser, posture à adopter | Jade Vandelook | Diffly | EXTRAIT

//🎁 Découvrez La plus grande étude sur les décisions d’achat B2B jamais réalisée en France signée Diffly avec les enseignements issus de l’analyse de plus de 100 programmes Win-Loss et 4 000 feedbacks d’acheteurs B2B collectés en France. Avec les témoignages exclusifs de Contentsquare, Workday, Castalie et Didomi. C'est par ici //___Comprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment".Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vous disent pas de prime abord.👉 Comment faire pour que les prospects/clients acceptent de prendre du temps pour nous parler (parce qu'ils ont pas que ça à faire)👉 Quels types de questions poser pour avoir des réponses vraiment pertinentes 👉 Quelle posture adopter lors des entretiens qualitatifs our obtenir des insights exploitables👉 3 conseils pour des sondage réussisDans l'interview complète, Jade explique en quoi un programme de Win/Loss bien mené est un levier stratégique pour décrypter les vraies raisons de pourquoi vous gagnez ou perdez vos deals et les étapes pour y arriver.Si Product Marketing Stories vous aide, vous inspire ou vous accompagne dans votre quotidien, vous pouvez désormais soutenir financièrement le média sur Tipeee *ICI*→ Votre contribution, même petite, est précieuse pour m’aider à faire vivre et à développer le média avec vous. Merci 🙏RESSOURCES 🛠️Jade sur LinkedinRetrouve un résumé écrit des épisodes avec ma NewsletterCONTACTEZ-MOI 👋Écris-moi sur Linkedin Abonne-toi au compte Product Marketing StoriesSOUTENEZ LE PODCAST GRATUITEMENT 🙏Abonne-toi 🔔 Laisse un avis et 5⭐ sur Spotify et Apple podcast (ici).Mentionne le podcast sur Linkedin et partage-le ! Product Marketing • PMM • PM • Sales enablement • positionnement • best practice • product management • competitive intelligence • concurrence • insights • marketing mix • stratégie marketing • Tendances • Marketing Produit • Strategy • Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad • SaaS Club • We're not Marketers • OKR • Win-Loss Analysis, Customer Success, Program Management, Market Research, Customer Feedback, Business Strategy, Customer Retention, Stakeholder Engagement, Data AnalysisHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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