[ENG] Episode 2 - Massimo and Anna Rizzoli. The history of Rizzoli Emanuelli

“When you love what you do, success comes naturally. Because passion makes all the difference. It could be a sport, it could be anything, but you can only achieve excellence if you are passionate about it.”We are in Parma, a city of music and gastronomy. This is where Rizzoli Emanuelli, Italy's oldest seafood canning company, was founded. We also owe them a small but significant revolution: the first easy-open can. Together with Massimo and Anna Rizzoli – father and daughter, both passionate about motorcycles, sailing, and windsurfing – we discover the story of Emilio Rizzoli and Antonietta Emanuelli, who in the early 1900s had an intuition: salt was a precious commodity that could change the fate of anchovies, then considered a very poor product, but also of Italian culinary tradition.From artisanal processing methods, which have remained unchanged over time, to the complete verticalization of the production process that guarantees the quality of each anchovy, father and daughter recount their story with irony and affection, united by the same curious and tenacious spirit that has guided their company for more than a century.Storie di gusto italiano (Stories of Italian Taste) is a video podcast that tells the stories of the people, families, and businesses that have built Italy's food and wine heritage. It is hosted by Matteo Donelli and produced by Pindarica Comunicazione.To find out morehttps://digustoitaliano.com/il-progetto/