Engage Customers Early to De-Risk Your Business Strategy - Ep. 112

Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.comYour customers are the key to strategic success.In this episode of The Chemical Show, host Victoria Meyer delves into the importance of engaging customers early on to de-risk business strategy. Victoria shares valuable insights and strategies for effectively engaging customers and stakeholders during key business changes and decisions. Discussing the benefits of introducing a new product or service and involving customers early in the development process, Victoria explores the barriers and fears that may prevent business leaders from seeking customer feedback and provides strategies to overcome them. Learn more about the following in this episode:Why early Customer and Stakeholder Engagement mattersManaging Risk - a key leadership roleEngaging your customers to build ambassadors Time is money: Ask the right questions early, to increase success laterHow to engage your customersUsing real-life examples from industry leaders like Shell and Ford Motor Company, Victoria emphasizes the need for customer and stakeholder engagement to inform decisions, test assumptions, and create successful strategies. Join Victoria for this insightful episode to learn how proactive customer engagement can help de-risk your business and build strong relationships with your target market.Please subscribe to The Chemical Show on your favorite podcast player. And, visit www.thechemicalshow.com to subscribe to our email list and get additional insights.Additional links:Focus: The manufacturing backlash: No factory in my backyardData-Based Insights Into The Customer Experience With Kevin HuntsmanShell ChemicalsFord Motor Company