Engaging Donors Where They Are Now!

Send us Fan MailMatt Nash, the Executive Director of the Blackbaud Giving Fund, discusses the importance of engaging donors "where they are now". The Blackbaud Giving Fund is a 501(c)(3) sponsor of a donor-advised fund that supports workplace giving and peer-to-peer fundraising. They distribute funds to nonprofits based on donor recommendations.This Show provides valuable insights into engaging donors effectively, adapting to changing donor attitudes, and leveraging technology and data to improve donor communication and relationships. Nash highlights the need for nonprofits to be more intentional in their approach to donors. He explains that donors today want to be more involved and understand the organizations they support on a deeper level. They are looking for alignment with their values and want to have a meaningful impact, presenting both an opportunity and a challenge for nonprofits to effectively communicate and connect with donors.The discussion also touches on the issue of donor contact and communication. Nash suggests that nonprofits should be where their donors are, whether it's through physical or virtual platforms and emphasizing the importance of telling impactful stories and providing information about the purpose, outcomes, and impacts of nonprofit work. Nash also mentions the use of technology platforms and databases to identify and target specific groups of donors, allowing for more personalized and effective communication.The conversation then shifts to the attitudes and behaviors of the next generation of donors and how younger donors amplify the existing trends seen among donors today. They are even more interested in getting engaged and want to know more about the causes they support. Nash highlights the potential of these younger donors in terms of their passion, ability to mobilize groups, and their increasing financial power due to the transfer of wealth.Watch on video: https://bit.ly/3qcnJmgThe Nonprofit Show is the ultimate resource for anyone seeking to make a meaningful impact, bringing together leaders and professionals from the nonprofit and social impact sector in fast-paced, 30-minute episodes featuring a wide range of expert guests. From money management to mission-critical topics, TheNonprofitShow.com offers the information and strategies you need to succeed.Tune in each weekday to hear from guest experts on topics ranging from nonprofit boards, foundations, grant funding, and volunteer management to donor relations and fundraising. Gain valuable insights from legal and tax professionals, marketing experts, grant writers, philanthropy donors, and more.And if you're looking for even more resources, check out the American Nonprofit Academy for news, inspiration, and training to help you make a difference in your community.Find us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: [email protected] us on the web:The Nonprofit Show