Engaging Employees and Growing Affinity with the Employer Brand w/ Sona Khosla, Benevity

In HRchat #228, we consider how to better engage with employees and ways to help them feel proud of the employer brand they work under.Our guest this time is Sona Khosla, Vice President of Marketing at Benevity, the platform firms are using to attract, retain & engage employees in powerful ways. Sona leads a passionate team responsible for bringing Benevity’s thought leadership as well as client stories, best practices, and unmatched data from over 600 enterprise companies to the world. Sona is driven by creating inclusive cultures where purpose is pervasive, diversity thrives, and where everyone can belong. Her team tells the story of Benevity’s award-winning products and services, enables market- and client-facing teams to be trusted advisors, and puts on what is now considered one of CSR’s “coolest conferences”, Goodness Matters. Listen and get Sona's answers to such questions as: Organizations are working hard to pay attention to culture. Is it HR’s responsibility to ‘own’ the definition and cultivation of culture?Should that culture support the employee’s quest for passion and purpose in their ‘whole life,’ not just their work-life? Beyond pay, what other benefits are important to employees? What approaches HR use to provide employees with a sense of purpose and belonging?What are some of the challenges associated with ensuring a strong sense of company culture in a time when so many employees are disparate and working remotely? What impact do corporate purpose programs have on the workplace, and the employee? We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here.Follow us on LinkedInSubscribe to our newsletterCheck out our in-person events