Engaging leaders on purpose with Fiona Cannon

Building purpose into a business from the ground up is hard. No surprises there. But reinforcing a long-standing intention can be almost as tricky. This was the task Lloyds Banking Group undertook when they decided to double down on their ambition of ‘Helping Britain Prosper’. In this episode, host Becky Willan speaks with Lloyd Banking Group’s Sustainable Business Director Fiona Cannon about the challenge of embedding purpose in one of Britain’s largest banks. This episode will help ensure your purpose-driven mission is delivered with substance and is factored into every business decision. Do you want to learn how to build a purpose-driven business from the company that’s helped some of the world's most influential organisations become more purposeful? Download the Insiders’ Guide to Purpose HERE.