Engaging Men as Allies: The Key to Accelarating Gender Equality

Robert Baker, Founder and CEO, Potentia Talent Consulting Robert has been a passionate supporter of diversity, equity and inclusion throughout his 40 plus year consulting career. He now runs his own company, focussing on delivering keynotes, workshops and coaching for business executives to help them develop their inclusive leadership skills and so build diverse and inclusive workplaces.   Robert works with global organisations and some of the key projects he has delivered in the last twelve months include: · Allyship workshops and key notes · Executive coaching for male leaders on gender balance and inclusion · Unconscious bias workshops and training · Inclusive culture and leadership workshops and keynotes Clients include Generali, Marsh & McLennan, ENGIE, Pfizer, PwC Belgium, Zalando and many other global companies.   Robert has also spoken at many conferences, including recently: The Rise & Lead Women Conference, The Hague (September 2025) where he ran a Men As Allies Roundtable and the Global Women on Boards Conference, Brussels (November 2025) where he chaired a panel on AI and Allyship.   Robert is a Board member and Vice Chair of European Women on Boards, and is a past Trustee of UN Women, UK. Robert is Disrupter in Residence in DE&I on the Global MBA Program at EDHEC Business School and also a visiting lecturer on Male Allyship at the University of Amsterdam Academy.   In recognition of his work in gender balance, Robert was named a Top 50 Trailblazer in Gender Equity in January 2023 by We Are The City and was awarded as Corporate Male Champion of the Year 2024 by Women in Management. ---- SOCIALS: Twitter: @robertbkr  Instagram: @robertbkr LinkedIn: https://www.linkedin.com/in/robert-baker-potentia-talent-consulting/