Engaging Non-Customers for Growth with Dave Wakeman

In this abbreviated episode of ARTS Redefined, Angela speaks with pricing expert Dave Wakeman about why discounts are for dummies and how his "3 P's of Pricing" can help arts organizations build long-term success. Dave shares insights on using Process, Price, and Promotion to drive demand and grow audiences without sacrificing profitability. If your organization struggles with pricing strategies, this is a must-listen. Chapters 00:00 Crafting a Unique Value Proposition 00:08 The Necessity of Brand Investment 03:00 Engaging Audiences: The Relevance Factor