Engaging Non-Soccer Fans via MLS Gameday Experiences | Greg Imming, Philadelphia Union

The growth of MLS over the past 25 years is undeniable, but you would be wrong if you think it's only been because of a higher number of soccer fans in the US. That's because a significant driver of revenue - group ticket sales - depends not on a critical mass of diehard footy fans, but on engaging non-traditional groups in the matchday experience. In Episode 58 of the Because Football Podcast, we’re joined by Greg Imming, Vice President, Group & Inside Sales and Ticket Operations at Philadelphia Union.A 16 year veteran of the business side of Major League Soccer, Greg shares his journey from selling tickets for a Philadelphia franchise before it even had an official team name, to witnessing a tremendous wave of soccer in a relatively short period of time.The value in this episode is Greg's perspective on how clubs can engage with non-soccer fans to fill seats and raise revenue. As Greg shares with us, group sales are resilient -having less to do with team on-field performance than with the lure of a new group outing. However, the key to retaining these loyal groups is to deliver a memorable match day experience in the stadium. He also talks about how the MLS club is planning to leverage the buzz of the World Cup to bring the soccer community together and enhance brand awareness.For anyone currently in the football business, or seeking to get involved in sports marketing and ticket sales, you can't miss this opportunity to learn from Greg's journey.Connect with Greg Imming HERE:LinkedInPhiladelphia UnionFind out more about Because Football:⁠LinkedIn⁠⁠YouTube⁠⁠Instagram⁠