Engaging with Crisis Management Experts, Jonathan and Erik Bernstein

In this episode…Our guests, Jonathan and Erik Bernstein own Bernstein Crisis Management, Inc., which has been providing business continuity, reputation, and crisis management services since 1994. Today, we explore the challenges for, and techniques available for newer expert witnesses. On communicating with non-experts, Erik states, “I think it's important to use technical terms when they're the only term that applies, but I think it's very important and it's something we preach to clients, is a layperson needs to be able to understand. . .” Jonathan adds “. . . some judges are very critical of certain types of language.” We also cover connecting with new clients, the importance (or lack thereof) of academic credentials, and advertising expertise through publication, as Jonathan remarks, “[if] you want to be an expert, write a book. Then you're an expert . . . That's the way the public sees it. Or write a thousand blog posts on it.”