Engaging with Entertainment Advertising Expert, Jon Albert

In this episode…Our guest, Jon Albert, is the founder and CEO of The Albert Company, the world’s largest supplier of celebrity talent and popular music for advertising. Jon is an established expert and has been engaged in dozens of cases; particularly involving unauthorized use. Jon spoke about being confident as an expert, “Respect yourself and do not fear opposing counsel. . . that requires the witness to be confident in themselves as to their expertise. If they feel they are only 85% a good expert, they should not be an expert witness because that could be an embarrassing, horrible experience for them.” On preparing, he spoke about starting close to the outset of the trial, remarking, "The truth is, you can't remember things for a month.”Additional topics include payment, the importance of always speaking truthfully, and not underestimating the opposition.